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Blog by Craig Jones
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On our recent ‘life admin’ trip to the supermarket, we were pleasantly surprised to find that it now sells a range of ‘wonky veg’ and at a fraction of the price of the ‘non-wonky’ variety. Realising the environmental benefit of using these veg provides some simple satisfaction, but it also poses some important questions. Upon closer inspection of the vegetables, I can’t help scratching my head on how most of these ended up being classified as ‘wonky’ in the first place.
Take a look for yourselves, the picture on this article shows the vegetables (and wonky fruit) themselves. It makes me wonder how things could have become so silly - that perfectly edible fruit and vegetables have been previously discarded because they don’t conform to superficial ‘norms’. What has driven us to such irrational reasoning? Has it been led by supermarkets themselves, or was it driven by consumers? Perhaps, as I suspect, it was a bit of both.
Finger pointing aside, it’s great to now see some parts of the industry selling the ‘wonky’ fruit and vegetables. It feels like bit by bit progress on the long and windy road to sustainability.
In regards to the benefit of using these wonky veg, let’s look at the environmental impacts of fruit and vegetables, starting with their carbon footprint….
Take a look for yourselves, the picture on this article shows the vegetables (and wonky fruit) themselves. It makes me wonder how things could have become so silly - that perfectly edible fruit and vegetables have been previously discarded because they don’t conform to superficial ‘norms’. What has driven us to such irrational reasoning? Has it been led by supermarkets themselves, or was it driven by consumers? Perhaps, as I suspect, it was a bit of both.
Finger pointing aside, it’s great to now see some parts of the industry selling the ‘wonky’ fruit and vegetables. It feels like bit by bit progress on the long and windy road to sustainability.
In regards to the benefit of using these wonky veg, let’s look at the environmental impacts of fruit and vegetables, starting with their carbon footprint….
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